Business Administration is one of today’s most important and in‑demand fields, providing a solid foundation in management, finance, marketing, and strategic planning. In an increasingly globalized economy, companies seek graduates who can navigate complex markets, lead teams, and drive growth. At Keiser University Hanoi (KUV), our international learning environment combines rigorous theory with hands‑on practice, equipping you with the skills to excel in the global business arena.
About the Major at KUV Hanoi
Keiser University Hanoi offers two flexible pathways to a Bachelor’s degree in Business Administration:
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Associate of Arts (AA) – a 2‑year program
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Bachelor of Arts (BA) – a 4‑year program
Both options deliver a comprehensive grounding in core business principles and open doors to transfer seamlessly to Keiser University in Florida or other English‑speaking institutions worldwide—ensuring your qualification is valued around the globe.
Curriculum Highlights & Experiential Learning
1. Core Foundations
You’ll master essential business disciplines, including:
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Principles of Management & Leadership
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Financial Management & Accounting
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Marketing Strategy & Consumer Behavior
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Business Ethics & Corporate Social Responsibility
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Strategic Planning & Operations
2. Specialized Tracks
Customize your degree by choosing one of nine concentrations:
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Transportation & Logistics
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Management
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Human Resources Management
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Esports Management
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International Business
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Marketing
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Finance
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Entrepreneurship
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Hospitality Management
3. Real‑World Projects & Internships
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Simulation Exercises: Tackle live case studies, build marketing campaigns, and run virtual supply chains.
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Industry Internships: Complete 6–12 months at top corporations or start‑ups—applying classroom knowledge to real business challenges.
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Capstone Project: Develop a strategic business plan under faculty and industry mentor guidance, reinforcing your analytical, leadership, and negotiation skills.
Career Opportunities
Graduates of KUV Hanoi’s Business Administration major are primed for diverse, high‑impact roles:
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Corporate Management: Mid‑ to senior‑level positions in multinational firms.
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Marketing Management: Brand strategy, market research, and campaign development.
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Human Resources: Talent acquisition, performance management, and organizational development.
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Financial Analysis & Banking: Corporate finance, auditing, and investment advisory.
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International Trade & Business Development: Cross‑border operations, export/import management.
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Entrepreneurship: Launching and scaling start‑ups, small business leadership.
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Hospitality Management: Leading hotels, resorts, and F&B enterprises.
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Esports & Digital Business: Emerging opportunities in the gaming industry’s commercial side.
Learning Outcomes
By program completion, you will be able to:
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Lead Effectively: Manage teams, projects, and strategic initiatives in dynamic environments.
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Communicate & Negotiate: Deliver persuasive presentations, foster stakeholder relationships, and resolve conflicts.
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Think Strategically: Analyze market trends, formulate competitive strategies, and drive sustainable growth.
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Apply Ethical Practices: Integrate corporate responsibility and governance into daily decision‑making.
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Adapt Globally: Navigate cultural, economic, and regulatory diversity in multinational settings.
